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GENERAL QUESTIONS
How many categories does the Exchange have as a selection and is there a minimum number of categories that an advertiser can choose?AD FORMAT AND OPTIONS
What type of creative specs does ADSDAQ have available?
Is Flash advertising supported on the Buying Desk?
What Graphic Sizes are available?
Are there any advertisement restrictions?
What is the quality of the publishers on the exchange where my ads will display?
What type of ads can I run on your platform?PAYMENT QUESTIONS
How do I create text ads?
What Graphical Ad format are acceptable for the Buying desk?
Can I select and block certain publishers from serving my ad?
How many text ads are displayed in each ad size available on the Exchange?
What forms of payment are you accepting?ADVERTISER OPTIONS
What is the minimum budget that I can set in the system?
What type of budget control do I have on the ADSDAQ Buying Desk?
Can I create my own graphical ads?
How do I select my keywords?
Can I select when I want my campaign to run?
What type of reporting is available on the buying desks for advertisers?
Can I set different bid prices for each campaign?
What control do you provide an advertiser for starting and stopping their campaigns?
What are the bid options for Advertisers?
Do you provide the capability to bid by CPA?
Can you Geo-Target on the ADSDAQ Exchange?
Can frequency capping be set in the Buying Desk?
Creative Specs
Leaderboards
Size: 728 x 90 pixels
Max: file size 50k
Creative Formats: JPG, GIF, HTML, SWF
Looping Limit: 3 loop limit and a maximum of 30 seconds of animationSkyscrapers and Wide Skyscraper
Sizes: Skyscraper 120 x 600 pixels, Wide Skyscraper 160 x 600 pixels
Max file size: 50k
Creative Formats: JPG, GIF, SWF, HTML
Looping Limit: 3 loop limit and a maximum of 30 seconds of animationRectangle
Size: 300 x 250 pixels
Max file size: 50k
Creative Formats: JPG, GIF, SWF, HTML
Looping Limit: 3 loop limit and a maximum of 30 seconds of animationFlash Creatives
Max file size: 50k
No embedded click-through
Flash 7 recommended.
All Flash must accompanied by a backup gif.
All contextweb Flash ads need to have the following hard coded clickthrough command where “my-url.com” is replaced by your ads clickthrough URL:
on (release) { getURL(“http://www.my-url.com”,"_blank"); }
Note: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and the getURL action.
Looping Limit: 3 loop limit and a maximum of 30 seconds of animation
Audio must be user click initiatedExpandable Media
Initial File Size: 50K
Max File on expand: 100K
Sizes: 120x600 to 360x600, 160x600 to 400x600, 300x250 to 500x300, 728x90 to 728x315
User initiated expansion: Roll-over or Click to expand Close method consistent with method of expansion.
Expanded banner must include close button.
Audio must be user click initiated
Expansion directions: 120x600 to the left, 160x600 to the left, 300x250 any direction, 728x90 downWhat type of ads can I run on your platform?
Advertisers can run both text and graphical ads. Please refer to the Buying Desk ad format guidelinesHow do I create text ads?
Text ads can be created in just a few minutes inside the ADSDAQ Buying Desk. You can create up to two display lines and provide a display and click through URL. This functionality is located in the "Choose Ads" section of the Buying desk.Can I create my own graphical ads?
You must create your own graphical ads outside the ADSDAQ Exchange. All advertisements must meet our graphical ad format guidelines.What Graphical Ad format are acceptable for the Buying desk?
Graphical ad formats accepted on the Buying Desk are .gif, .jpeg, .swif and .png. Please refer to our graphical ad format guidelinesWhat forms of payment are you accepting?
Credit and debit cards are accepted on the ADSDAQ Exchange Buying Desk including MasterCard, Visa, American Express and Discover.Is Flash advertising supported on the Buying Desk?
The ADSDAQ Exchange supports flash files published for version 7 and below. Click-through URLs must look like this: http://www.mypage.com. When flash is not supported by the user's browser, the back up image will be served. If a backup image is not provided the advertiser will still be charged for the impression. Please see our guidelines for graphical advertisements: ad format guidelinesWhat is the minimum budget that I can set in the system?
Customers can open an account with as little as $25.00. Budgets of any amount can be set in the ADSDAQ Exchange Buying Desk.How do I select my keywords?
The ADSDAQ Exchange uses categories, not keywords. The Buying desk has over 400 categories, both top line categories as well as subcategories providing the advertiser with the ability to drill down to a niche audience. Making it ideal for content targeting while eliminating the need to manage hundreds of keywords.How many categories does the Exchange have as a selection and is there a minimum number of categories that an advertiser can choose?
The ADSDAQ Exchange maintains 400 categories. In the Buying Desk, advertisers may choose as many or as few categories as they want for ad targeting.Can I select when I want my campaign to run?
Yes, advertisers have full control of their ad campaigns 24/7. You can choose campaign start and end dates, pick specific dates of the week, or allocate a continuous ongoing budget amount. These controls can be found both at the campaign set up level as well as granularly assigned at the category and size level.Can I select and block certain publishers from serving my ad?
The contextual engine used by the ADSDAQ Exchange proactively chooses the page content from the over 400 categories you choose for your ad targeting. The exchange does not select or de-select based on site.What type of reporting is available on the buying desks for advertisers?
There are currently two reports available to advertisers on the manage tab of the portal. There is an Account Management Report that provides top level and drilled down campaign level data, budget, spend, bid price, average price, impressions, clicks, CTR, actions and CPA. This is an actionable report where you can modify bid price by campaign at the category and size level. There is also a Category Impression Report that provides detail at the category level of spend, average price, impression volume, clicks, CTR, action and CPA. You also can pull this reporting a various date range levels.Can I set different bid prices for each campaign?
Yes. Each campaign that you set up on the exchange can have its own bid price.What Graphic Sizes are available?
Advertisers can run four of the most popular IAB standard ad units including 120x600, 160x600, 300x250 and 728x90.What control do you provide an advertiser for starting and stopping their campaigns?
In the Buying Desk basic set-up process advertisers can select start end end dates or chose to have no end date. In addition, advertisers can control campaigns by pacing budget by the day and the category and ad size level, also known's in the ADSDAQ Exchange as a CTU (contextual tradable unit = category + size).Are there any advertisement restrictions?
Yes. Please refer to the ADSDAQ Exchange text and graphical ad guidelines. All advertisements are reviewed for appropriate language, content and graphics.What are the bid options for Advertisers?
Advertisers decide if they want to bid CPC (cost per click) or CPM (cost per thousand impressions)Do you provide the capability to bid by CPA?
No. However, advertisers can use a CPA (cost per action) tracking pixel from the ADSDAQ Exchange to manage towards a CPA goal. See the (NAME ADVANCED SETTINGS TAB UNDER THE NAME OF SECTION))How many text ads are displayed in each ad size available on the Exchange?
4 Tex ads appears in a leader board (728x90), Rectangle (300x250) and Skyscraper (120x600). 5 text ads appear in the wide skyscraper (160x600)Can you Geo-Target on the ADSDAQ Exchange?
Yes. Geo-targeting is available at the state, region and city levels. You can control this selection in the Set Target Categories section of the buying desk. There is a tab located at the bottom of the window identified as "set Geo-Targeting"Can frequency capping be set in the Buying Desk?
Yes, frequency capping options are available on the Buying Desk within the "Set Target Categories" step. In the lower part of the screen you will see a tab for "Frequency Capping". You can choose to set no frequency cap or set a number of unique views per user per day.What is the quality of the publishers on the exchange where my ads will display?
Over 8,000 publishers offer inventory on the ADSDAQ Exchange. Each one goes through an up front screening process as well as a continual review process after approval that, among other things, looks at every web page on our exchange with Context Web's real time contextual engine. Over 20% of publisher applications to join the ADSDAQ exchange are rejected.What type of budget control do I have on the ADSDAQ Buying Desk?
Advertisers can control their budget at both the campaign level as well as the category and size level, which give you more granular level of control. The Campaign budget can be set at the "Set Bid & Budget" step of the Buying Desk. At the campaign level, you can set a max budget for a campaign or choose no max budget. This control is found in the tab "Campaign Budget" . You can also control your budget at each category and size level by choosing "Edit CTU Budget". You can control your budget at this level by setting a pacing budget per day, week or month or set a budget for each day of the week. -
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