Why select ADSDAQ™ rather than another exchange or buying on a site directly?

Our patent-pending technology allows us to optimize creative and serve the most relevant advertisement to your targeted audience in less than 20 milliseconds. More specifically, we provide advertisers with the opportunity to only display their advertisements on content that is most relevant to the product they are selling. With ADSDAQ, ads are placed on the most contextually relevant pages. When buying direct from sites or networks, advertisers do not have the ability to control exactly where their ads are being served, thus allowing for spillage and waste.

What kind of sites does ADSDAQ work with?

We partner with top publishers in each vertical, many of which are premium branded sites. The sites in ContextWeb's network include more than 100 of comScore's top 250 sites and sites that contain deep category content.

Is inventory on ADSDAQ?

Yes. We have long term contracts with the industry's leading publishers to ensure that all inventory is delivered. To maximize performance and visibility, we require that all ad units be frequency capped and served above the fold.

How quickly can I start a campaign?

We ask for 5 days of lead time when assembling a campaign. However, we strive to get campaigns up and running as quickly as possible.

Does ADSDAQ accept rich media?

Yes, we accept almost all forms of rich media (Flash, HTML, PointRoll, etc.). Please visit our Creative Specs page for detailed information on our creative specifications.

How do I get started?

Please use our 'Contact Us' form at the top of the page or call 212.679.1412. An advertising sales executive will get back to you within 24 hours..

What is ContextCategory?

ContextCategory is a valuable product for advertisers that want to reach audiences while they are viewing a specific type of content. Through ContextCategory, network inventory can be segmented into deeper level categories. Instead of an advertiser buying on a top level category such as Health a ContextCategory buy allows advertisers to target sub-level categories such as Asthma or Diabetes. The ad is only shown against very highly targeted, deep level content. These are graphical units sold on a CPM basis. There is a one-month minimum buy for this product and inventory is sold on a first come, first serve basis.

How can I reach my target audience through ContextCategory?

ContextCategory allows advertisers to granularly target within specific industry segments and access dynamic content pages to find additional inventory on non-endemic publishers.

How can I access new potential customers through ContextCategory?

ADSDAQ's real-time technology allows the exchange to access dynamic content pages that are specific to your offer. This provides a continuous flow of new inventory and new unique users, expanding the universe of potential new customers.

How much does ContextCategory cost?

Our pricing is significantly less than buying on a single site or portal and offers deeper targeting, more unique users and the ability to optimize campaigns in real-time by adding or subtracting different industry segments.

How do I sign up?

If you are interested in trying ContextCategory, please call 212.679.1412 or use our Contact Us form at the top of the page.

I need to find more unique users. Can ContextCategory help?

Through ContextCategory, advertisers can find inventory on non-endemic publishers that they wouldn't ordinarily think of as having relevant content for their offers. The allows advertisers to raise the number of unique users that they reach. The higher number of unique users, the better your campaign will perform. In addition, the technology will find dynamic

What is ContextProfile?

ContextProfile takes the guesswork our of an advertiser's campaigns. With ContextProfile, advertisers know where their ads optimally perform, reducing waste and spillage. In addition, since our technology works in real-time, dynamic content pages are continually accessed providing the advertiser with a continuous stream of new customers.

How does ContextProfile work?

We allocate 20% of the budget to run across our 386+ categories for one week. This is important because it allows us to view which categories and pages an advertiser's products perform best against. After the campaign is run against the exchange during the first week, the system works on the fly to reallocate a targeted 60% of the campaign to the unique ContextProfile that has been created for the campaign. The remaining 20% of the impressions continue to serve run of exchange ads as the system attempts to test new publishers that are being added to our exchange and new dynamic content that changes daily.

Once I have a ContextProfile, why do I need to continue to run across the entire exchange?

Continuing to run across the exchange is important because it allows you to access new pages in our exchange, therefore, providing you access to new users.

How is the ContextProfile buy different from other exchange buys in the way it will optimize a campaign?

During a ContextProfile campaign the technology creates a unique profile of the best performing content at the page level. Most exchanges optimize at the category level, some at the site level but there is no other tool available that can optimize an ad campaign down to the page level. This provides the maximum opportunity to reach the largest pool of targeted users with a relevant advertisement. In addition to page level targeting, the technology also optimizes based on creative unit, click through and conversion.

How is performance measured?

We can set the optimization metric to measure against click throughs or even conversions if the advertiser is willing to place our pixel on their landing page.