What kind of ads are served by ADSDAQ?
ADSDAQ serves primarly graphical and text ads. Sometimes ADSDAQ will also serve rich media and expandable ads.
Can I work with ADSDAQ and Google AdSense?
Yes, our AskPrice technology relies on you working with Ad Networks to make money most effectively. The Google AdSense terms and conditions do not have any exclusivity terms that prevent you from using ADSDAQ either; they simply say "Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads."
Since all Google ads have the label "Ads by Google", and ADSDAQ ads obviously don't have this label; we don't conflict with the AdSense Competitive Ads and Services provisions.
See the "Competitive Ads and Services" section of the May 2007 updated AdSense Program policies for this specific section:
https://www.google.com/adsense/support/bin/ answer.py?answer= 48182&sourceid=aso&subid=ww-ww-et-asui&medium=link
Can I work with ADSDAQ and a display advertising network like Tribal Fusion or Burst?
Yes, our AskPrice technology relies on you working with Ad Networks to make money most effectively. You should use a network like Tribal Fusion or Burst as the destination of your ADSDAQ Backup Tag.
How do I log into my account?
Go to
http://adsdaq.com/AccountMgmt/Login.aspx?app=publisher and enter your username and password.
Do I have to sign a contract with you?
There are terms of agreement that outline the relationship between ContextWeb and your organization that you must agree to before working with us. There are no requirements for exclusivity or minimum impressions you must sell or buy on ADSDAQ. You can start and stop participation in ADSDAQ at any time.
What are the different size ads that I can place on my site?
ADSDAQ offers these standard IAB sizes:
728x90 Leaderboard
300x250 Medium Rectangle
120x600 Skyscraper
160x600 Wide Skyscraper
What reports can I view?
The following reports are available to all publishers:
- Main Management Report (shows basics like impressions, AskPrice, Fill Rate %)
- Ads Served in Past 7 Days (allows blocking of unwanted ads)
- Blocked Ads Report (shows which ads have been blocked)
- Impression Categories (shows what ADSDAQ categories your impressions fall into)
- Impression Domains (shows what domains have sent your Ad Tags impressions)
- Backup Impressions Served (shows where your backup impressions were sent)
- Ad Tag Price History (shows the daily avg. AskPrice CPM for an Ad Tag)
Account Management Report
The following reports are available to all publishers: This report is the main management dashboard. Here users can see the crucial metrics needed to help determine appropriate AskPrice based on Fill Rate, Revenue, and Paid Impressions.
- clicking on the name of an Ad Tag Group or Ad Tag will take the user to the detailed management screen for that Ad Tag Group.
Block Recently Served Ads
See all ads that have been served in the past 7 days. Choose to block any ads that you don't wish to serve on your site again. The calculator on the side of the page will give you an idea of how much blocking the ads from a specific advertiser will cost in lost revenue.
- Useful to easily block unwanted ads.
Blocked Ads Reports
See all of the ads that have served on your site previously that you have decided to block. Unblock any ads that you now wish to serve on your site.
- Useful to review blocked ads and unblok ads if you see that some ad blocks have made your revenue go down sharply.
Impression Categories
See the how many paid impressions that have served in the various categories.
- Useful to see which categories ADSDAQ was able to effectively place ads into for your AskPrice. With Ad Tags placed on lots of pages, it is useful to see which categories are selling best for you.
Impression Domain
See which domain names are receiving impressions for specific Ad Tags and Ad Tag Groups.
- Useful in ensuring that your Ad Tags are on approved domains
Backup Impressions Served
See how many impressions are being sent to various Backup Tags that are assigned to specified Ad Tags.
- Useful to doublecheck how many impressions specific Backup Tags are receiving.
Ad Tag Price History
See the daily effective CPM for a specific Ad Tag.
- Useful to see when you have made price changes to Ad Tags.
What is In-text Advertising?
In-text advertising is a form of contextual advertising where specific words within a body of content are matched with relevant advertising content. Publishers use In-text advertising as an incremental revenue opportunity in addition to serving standard ad banner units.
What is ContextWeb In-text Advertising?
ContextWeb In-text Advertising offers publishers another revenue source from content without requiring additional tags, integration or layout redesign. Publishers participating in the In-text program will see specific keywords double underlined within their content. Upon mouse-over of the keyword, the end-user will have the option to see and click on ads.
How do I participate in ContextWeb In-text Advertising?
Currently, publishers in the self serve ADSDAQ Exchange Selling Desk will be able to participate in the program starting March 31, 2009. No additional tagging or integration is necessary.
How do I get paid for ContextWeb In-text ads?
ContextWeb In-text ads are offered on a CPC "AskPrice" - publishers can name the CPC (cost-per-click) they want to receive. If the ADSDAQ Exchange does not have an In-text ad available at the CPC AskPrice, no ad will be served. The default CPC Ask price is set at $0.05. We recommend you only consider changing the AskPrice after two weeks of experience so you have a basis of revenue comparison at a revised higher or lower price. All price changes will take up to 24 hours to take effect.
How do I opt in or opt out of ContextWeb In-text ads?
Self Serve Publishers on the ADSDAQ Exchange Selling Desk will automatically serve In-text ads on March 31, 2009. You will have the ability to opt-out of In-text ads starting March 25, 2009 and at any time thereafter. To opt-out of In-text ads there are two options. First option: go to the manage tab in the portal on the account management report, locate the In-text ad line and change the "active" status by removing the check mark, or you can choose option two located in the my account section. Select the account settings tab and uncheck the option to serve In-text ads. Note: In-text ads are served at the account level, therefore, publishers are not able to control In-text display at the adtag or adgroup level(s). In addition, In-text ads are served on all contextualized US inventory.
I want ContextWeb In-text ads and don't see them on my site—what do I do?
Don't worry. ContextWeb is rolling out the In-text ads across publisher distribution beginning March 31, 2009.
Where do I see reporting and modify my In-text Ask Price?
You can see the reporting for your ContextWeb In-text ads in the account management report screen, which is located in the manage tab. Revenue reporting for In-text will be posted on a one-day delayed basis If you wish to modify your In-text ad Ask Price, this can be done within the account management report screen.
Also available in the Manage tab is an In-text AskPrice History Report: This report shows the In-Text AskPrice History. You can access the Reports section by clicking the "Reports" tab on the top of the Selling Desk interface. The key data that you get from this report is CPC AskPrice, clicks, and revenue for all In-Text Ads in your account on a per day basis for any date range that you select for the report.
What will the ads look like and how many will be on each page?
In-text ads will display upon mouse over of specific double underlined keywords within a 300x250 ad box. The ADSDAQ Exchange will place double underlines on up to 10 words per page. Most initial ads will be in a text-based format but it is expected that graphical, rich media and video ads will be available over time.
Will the payment for the revenue I generate from In-text ads be paid to me in the same process used for my banner ads (EFT versus check, etc)?
Payments are paid once your account has reached the $50 minimum and is paid via the payment method associated with your account. All earnings for In-text and banner ads will be rolled into one payment and are paid net 30 days.
Will the revenue from the In-text ads be part of the minimum $50 I need to generate in order to get paid?
Yes. Earnings from In-Text ads and banner ads will be counted together to reach the $50 minimum payment.
